The only way to solve this problem is to develop a prediction framework that captures behavioral data across multiple devices & platforms; generates real time insights around product consumption, ad effectiveness, message relevance & branding. By using a combination of active & passive data, predictive intelligence is utilized to forecast action and capture the consumer’s attention. If we have the ability to capture attention in this unique way, we will be able to shape people’s intention by prompting them before something happens. With the advent of big data, marketers are accessing increasingly more sophisticated predictive and analytic tools to forecast consumer behavior.
In recent years, behavioral profiling has emerged as a process in identifying online & mobile user patterns. Behavioral targeting profiles the prior behavior of online users in order to determine which ads those users will see next. This allows for a deeper level of ad customization, giving businesses insight into the habits and desires of consumers.
As opposed to regular marketing, where advertisers send the same message to everyone at the same time – and expect a large portion of those people to reject the message – behavioral targeting takes online information and uses it to tailor the message to the user. It is better to stay ahead of the stated response and target consumers on the basis of their brand usage and consumption patterns.
This is one of most remarkable marketing methods in the current digitally evolving world. For instance, the average number of mobile apps on a person’s phone has increased to 95, boasting even 12 seconds of coherent thought is now becoming a challenge for the modern consumer. To address this articulate situation, a consumer is shown an apt message tailored to his needs at the right time and right channel. He is most likely to engage with it, chances of taking positive action increase dramatically.
These are some of the best predictions:
1. What is the device and format that message should be customized for?
2. What are the engagement choke points of your digital consumer community?
3. What is the best time to push an advertising message to your potential customer?
Capturing attention in the right way has always been a key challenge for anyone in present business line these days. With the predictive capability, anyone can increase their success rate by tracking behaviour of individuals. In this unique way of means, tracking includes the exact time and medium to capture attention.